Most retail businesses require you to be there 24/7 just to stay afloat. Enniskillen General Store provides a simple, proven system that makes money in many ways while giving you your time back.
Enniskillen General Store first opened its doors in 1840. Long before modern convenience chains existed, it became a place people stopped, gathered, and returned to, again and again.
That loyalty still exists today.
The brand is best known for its ice cream, which has evolved into a true destination draw. Over time, carefully selected complementary products were added to support the experience, not complicate it. The result is a general store that feels familiar, fun, and authentic, while operating as a smart, modern retail business.
At first glance, Enniskillen may look like a convenience store. Operationally, it is very different.
This is a destination-based retail model, not a late-night, low-margin operation. Customers don’t just stop in by chance, they come intentionally, often with family or friends, and often return throughout the season.
You’re running a business, not living behind the counter.
Enniskillen General Store is built around diversified revenue, so performance does not rely on a single category. This mix creates reliable daily traffic while allowing high-margin categories to do the heavy lifting. People come for one thing and leave with more.
The primary driver and largest share of total sales
Lottery brings consistent
traffic and repeat visits
(where permitted) Increases average basket size
Snacks and impulse items bring steady add-on sales
We have turned a 180-year-old landmark into a modern retail model that is easy to run. By focusing on products that bring people back and keeping operations lean, you can grow a stable business without working every hour of the day.
Ice cream is the backbone of the Enniskillen model. Across existing locations, it represents the largest portion of total sales and acts as a true destination driver. Customers come intentionally and return frequently, especially during peak months.
Beyond ice cream, lottery, alcohol, and curated convenience items increase basket size and visit frequency. The business does not depend on a single product line to perform.
Unlike traditional convenience stores, Enniskillen operates with defined hours and a focused offering. Staffing is efficient and seasonal hiring is planned and predictable.
With roots dating back to 1840, the brand carries real trust. Customers recognize the name, associate it with positive memories, and return across generations.
As the brand begins expansion, early operators benefit from stronger territory availability, closer access to leadership, and more direct support.
Ice cream and general store–style retail perform well because they are driven by repeat visits and impulse purchasing, not one-time demand. This is a mature retail category with predictable consumer behaviour and broad, multi-generational appeal.
Retail or food experience is not required. Strong management and customer focus matter most.
Fill out our franchise inquiry form or give us a call at to learn more about the franchise opportunity.
Fill out our franchise inquiry form or give us a call at to learn more about the franchise opportunity.
After approval, you’ll receive comprehensive training and ongoing support to ensure long-term success as a franchisee.
You reach out to express interest and get more details about the franchise opportunity.
You’ll have a quick call with our team to ask questions, share your goals, and see if it’s a mutual fit.
You submit your application, and we’ll review your background and help you qualify for financing or small business loans if needed.
You’ll meet the brand’s leadership to ask your questions and see if this is a mutual fit.
You’ll receive the official documents outlining all the details of the franchise — take your time reviewing them.
Once you’re ready, you’ll sign the agreement and officially become part of the franchise family.
You’ll work with our team to secure the right space for your business, based on demographics, traffic, and growth potential.
Your location gets built out and branded to spec so you’re ready to operate from day one.
You and your team will complete in-depth training to learn the systems, operations, and service standards.
You open your doors, start serving your community, and begin your journey as a franchise owner.
